Diederik Kemmerling

The Lab Digital Marketing Agency

Diederik Kemmerling was born on February 4th, 1981, and is a Dutch internet entrepreneur specializing in E-Commerce and Social Media. He has spoken on many international conventions on E-Commerce and Social Media and has given lectures at the University of Aruba. Kemmerling studied International Business & Languages with a specialization in New Media at the Hogeschool Utrecht in Holland and at the University of Huelva in Spain. Kemmerling worked for several years as an E-Commerce & Online CRM Manager for Douwe Egberts and Sara Lee in Holland. He was responsible for developing Online Sales strategies and with determination was able to increase online sales with 60% within two years. During his work at Douwe Egberts, he gained a lot of knowledge from Holland's largest Digital Marketing Agencies such as: Digitas LBi, iProspect, and New Craft, to name a few. In 2012, Kemmerling moved to Aruba and started The Lab Digital Marketing Agency. After two years he expanded The Lab successfully to Curacao. The Lab offers its services for over 120 clients, including the Aruba Tourism Authority, Marriott, Hilton, Digicel Caribbean, Kooyman, Coca Cola, Mc Donalds and many more. The Lab has also supported projects for Aruba Doet; an charitable organization, University of Aruba and Medellin Departments of Education. Kemmerling's work has allowed him to become an expert in the field of digital marketing, new media and online sales in the Caribbean. In 2017, The Lab received the honor of being awarded Best in Business by Guardian Group, for their professionalism, team work and their values. In addition, to his marketing company, Kemmerling organized and presented for five successful years; the E-Aruba & E-Curacao Digital Marketing Seminar with over 750 attendees and in 2019, the E-Curacao followed successfully. The E-Seminars invites locals and International Speakers to cover important insights of the industry in order to inspire locals to succeed in their businesses. Kemmerling is constantly looking for new ways to improve his company by searching for the newest and most innovative ways to market his customers with an online presence.

Omaily Lucas

The Lab Digital Marketing Agency

Omaily Lucas is a highly experienced digital marketing professional with a Bachelor of Science in Marketing from Hogeschool Utrecht. She's currently the Branch Manager of The Lab Curaçao, has over ten years of experience in the field, and specializes in Social Media Marketing and Multi-Platform Marketing Strategy. Omaily began her career at the well-known Dutch electronic retailer Media Markt. She has worked with various clients, including Kooyman, McDonald's, Dynaf, and NAGICO. Her expertise lies in developing compelling content and results-driven strategies that have exponentially improved her clients' digital marketing impact. Throughout her career, Omaily has gained a reputation as a skilled and dedicated marketing professional with a strong track record of success. She is passionate about helping her clients achieve their marketing goals and continuously explores new and innovative ways to reach their target audiences.

May 6th, 2023

Curacao Marriott Beach Resort